At Burn Boot Camp, we don’t chase trends. We lead with intentional, expert-led workouts rooted in science and backed by real results. That includes Training Cycle #2, a fresh 4-week workout program designed to help you build strength to power your everyday life.  

Running from February 2nd to February 28th, Training Cycle #2 will challenge you to build power, confidence, and purpose by focusing on two movement patterns your body relies on daily: pull and hinge. These foundational exercises support many everyday tasks, like carrying groceries, picking up the kids, shoveling snow, or mowing the lawn. 

You’ll focus on progressing two strength movements: 

Why pull and hinge? Because building strength isn’t just about lifting more weight. It’s about moving better. Feeling healthier. Trusting your body to keep up with your life. By mastering these exercises, you’re not just getting stronger. You’re building the lean muscle that powers the movements that matter most. 

Throughout the cycle, you’ll intentionally progress two key strength exercises in 45-minute Camps: 

• Pull-Ups to build upper body strength, posture, and control 

• Deadlifts to activate your glutes, hamstrings, and core for total-body power and balance 

Download our cycle tracker to stay on top of each week and track your progress in the gym.  

Training with Burn On Demand? You’ll focus on the pull pattern through a One-Arm Row, which delivers strength benefits without the pull-up bar. Same purpose. Same progression. Same results. 

And don’t forget to download your Burn On Demand-specific Training Cycle #2 tracker to log your reps, track weekly gains, and stay connected to your progress. Because even from home, you’re never training alone. 

Track Gains. See Progress. Own Your Results. 

Like any of our Training Cycles, each week builds trackable intensity.  

You may go down in reps, but you’ll go up in weight. You’ll be proud of your body for hitting one more pull-up each time you step up to the bar. By tracking those gains from Week 1 all the way through Week 4, you’ll see tangible proof of your progress. And send your confidence through the roof.  

But, in true Burn Boot Camp style, this cycle’s about more than building physical strength. It’s also about testing your grit, endurance, and stamina. Which you’ll definitely do if you take on our strategically timed Performance Challenge: Squat High Standards. 

For 3 minutes, you’ll cycle through: 

• 20 Dumbbell Hopovers 

• 20 Alternating Snatches 

• As many Weighted Jump Squats as you can in the time remaining 
   

It’s fast. It’s explosive. It’s a test of speed, coordination, and endurance that will only get better with time. You’ll face the Squat High Standards challenge twice in Training Cycle #2—once in Week 1, and again in Week 4 to see how far you’ve come.  

Intentional Training for a Healthy Life 

Whether you’re all-in or need to take things slow, our Certified Personal Trainers meet you where you are and help you train for strength in everyday life. Members working out in-Camp or at home with Burn On Demand get the same level of attention, expertise, and community support that drives real results.  

You don’t have to be perfect. You just have to show up. Every rep. Every drop of sweat. Every moment you choose yourself. It’s all about building strength to power your life.  

You in?  

Book a Camp now and download the tracker for Training Cycle #2. See you on the Floating Floor. 
 

The Kevin Hart partnership marks a bold new era of growth for Burn Boot Camp, one grounded in leadership, accountability, and long-term impact.

This collaboration reflects more than brand momentum or national visibility. It represents a shared commitment to building something lasting, rooted in family, discipline, and the belief that strong leadership has the power to transform lives and communities.

A Bold New Chapter for Burn Boot Camp

Since its founding in 2012, Burn Boot Camp has grown into one of the most recognized fitness franchises in the United States, with more than 620 open and awarded territories. 

Known for its trainer-led workouts and supportive group fitness community, Burn has built its reputation on helping people grow stronger, both physically and mentally.

Kevin Hart’s involvement marks a defining moment in the brand’s evolution. His role is intentionally multi-layered, extending beyond visibility into ownership and leadership. As an Equity Partner and Franchisee, Hart is personally invested in the business. 

As Executive Partner of Brand and Growth, he will help guide Burn’s national presence and long-term strategy with a focus on disciplined, values-driven expansion.

Why Kevin Hart Chose Burn Boot Camp

For Kevin, the decision to partner with Burn Boot Camp was rooted in shared values, not celebrity alignment. His career and personal philosophy center on consistency, accountability, and showing up, principles that mirror Burn’s mission.

A Values-Driven Partnership

“This partnership is built for the long term,” Hart said. “Burn Boot Camp is a values-driven organization that understands leadership starts at home and carries into business and community. 

As a partner and owner, I’m committed to helping build a brand that develops leaders, creates healthy families, and delivers lasting impact.”

Rather than lending his name to a trend, Hart chose to invest in a brand that prioritizes transformation and community. His commitment includes opening his own Burn Boot Camp franchise location in California, reinforcing his role as both a builder and operator.

What This Partnership Means for the Burn Community

For Burn members and franchise partners, this partnership strengthens the foundation that already defines the brand. Burn Boot Camp remains centered on inclusive, trainer-led workouts and a supportive group environment designed to meet members where they are on their fitness journey. 

Growth That Benefits Members & Franchise Partners

As the brand continues to grow, members will benefit from expanded national visibility and continued investment in Burn On Demand workouts, extending expert-led training beyond the gym. 

For franchise partners, Hart’s involvement reinforces confidence in the Burn Boot Camp franchise model and its ability to scale without compromising values.

Built for Long-Term Impact

Burn Boot Camp Founder and Visionary Devan Kline emphasized that Hart’s role is unlike any partnership the brand has had before.

“Kevin shows up for his family, his employees, and his community, and that level of commitment matters deeply to our brand,” he says. 

As an Equity Partner, Franchise Partner, and Executive Partner, his role is truly first of its kind. He’s invested at every level. This isn’t a mere sponsorship. It’s an iconic partnership built on shared values, long-term vision, and the belief that we can truly inspire the world.”

Together, Burn’s leadership team and Kevin Hart are focused on building a brand designed to endure, one that empowers members, supports franchise owners, and leads with integrity.

Experience Burn Boot Camp for Yourself

The Kevin Hart Burn Boot Camp partnership represents a powerful step forward for a brand built on accountability, leadership, and community. 

Whether you’re exploring a new fitness journey, looking for a supportive community, or interested in owning a Burn Boot Camp franchise, Burn continues to lead the industry in innovation and helping people reinvent their lives. 

Learn more about the Kevin Hart Burn Boot Camp partnership and see how Burn is redefining fitness through leadership, community, and accountability.

Instead, get 4 weeks of Burn Boot Camp for $69 right now. The expertise of a Certified Personal Trainer. The supportive energy of a group environment. Burn Boot Camp brings you the best of both worlds at a fraction of the cost of private personal training. 

Strength & Conditioning Without the Guesswork 

Walking into a gym without a plan is overwhelming, especially for beginners. Burn eliminates the guesswork with intentional programming that balances strength, conditioning, and recovery. Every workout is different, so your body constantly adapts, builds strength, and improves overall fitness. And you’ll never get bored. 

At Burn, every workout is intentionally designed by a Certified Personal Trainer to target total body health and wellness. From squats to deadlifts, our Trainers teach proper form so you can build confidence and stay healthy for the long term. You’ll move through strength-focused exercises like dumbbell presses, deadlifts, and functional movements specifically chosen to challenge your body safely and effectively. 

The difference? You’re not training alone. Our 45-minute Camps offer personal training in a group setting, so you’re working out with a community that has your back. The energy here pushes you further, keeps you consistent, and makes fitness something you crave. And right now, you can experience it all for a month at a price that makes sense. 

Expert Training for Every Body 

Burn Boot Camp is built for all fitness levels. Whether you’re just starting out, returning after time off, pregnant, or managing an injury, our Trainers provide real-time modifications to meet you where you are. That level of expert oversight is something you typically only find in expensive one-on-one sessions. But here, it’s built into every Camp. 

Your safety is our priority. Your strength is our mission. With plenty of pregnancy-safe options, injury-aware coaching, and beginner-friendly strength tips, we’re here to help you build strength through every phase of life. 

Measurable Progress That Keeps You Accountable 

Results don’t happen by accident. They happen with accountability. At Burn Boot Camp, you’ll spend one-on-one time with your Trainer in Focus Meetings, where you’ll set goals, track progress, and adjust your plan as needed. The best part? This customized, structured approach to fitness is 100% included with your 4-week trial. Burn Boot Camp is where your workouts, nutrition habits, and lifestyle come together to build a stronger you. 

Unlock 4 Weeks of Elite Coaching for $69 

This winter, you don’t have to choose between quality and affordability. Unlock high-level coaching, powerful workouts, and a community that shows up for you every day, all for $69. Four weeks. One smart decision. A stronger, healthier you starts now.  

Get your offer before it’s gone! 

Our community is the heart of our success.

Your consistency, energy, and commitment helped Burn Boot Camp not only expand nationwide but also set new records for impact and member transformation. And now, we’re entering 2026 stronger than ever.

A Year Defined by Member Strength and Community Momentum

Throughout 2025, the Burn nation raised the bar:

• Thousands of Members crushed personal records, transformations, and milestones.
• Camps nationwide saw stronger attendance, more community events, and deeper member engagement.
• New gyms opened across the country — each one built on the same supportive environment that keeps members coming back day after day.
• Burn Boot Camp expanded into 36 new communities, including our first location in West Virginia — meaning even more families now experience the power of Burn.

And behind the scenes, our Franchise Partners — many of whom started as Members — continued pouring love, effort, and leadership into every camp.

More than 80% of our Franchise Partners are women, many balancing families, careers, and their own fitness journeys while leading thriving Burn communities.

Why Members Are at the Center of Our Growth

Burn Boot Camp’s continued momentum isn’t just about business — it’s about the people behind every push-up, every high‑five, and every early‑morning workout.

Members helped drive:

Stronger gyms

Your energy fuels attendance, referrals, and the sense of community that makes each location feel like a second home.

Healthier communities

From supporting charity workouts to local partnerships, Members continue to share positivity and strength beyond the blue floor.

A more connected Burn Nation

Through our podcast, social pages, events, and Burn On Demand, Members help spread the Burn mission far beyond the gym.

Recognition Earned by Our Member Community

Because of the collective spirit of our Members and Franchise Partners, Burn Boot Camp earned national recognition again in 2025, including:

• Entrepreneur’s Franchise 500
• Inc. 5000
• Franchise Times Top 400
• Franchise Business Review: Top Franchises for Veterans & Top Brands for 2026
• IFA’s Most Innovative Use of Technology Award

These awards aren’t just wins for Burn — they’re wins for you. They reflect how powerful a community can be when we show up together.

The 2026 Proud Tour: Celebrating YOU

This year, we’re taking member celebration to a whole new level with our first‑ever Proud Tour — led by our co‑founder and Visionary, Devan Kline.

The Proud Tour is focused entirely on YOU:

• Your stories
• Your wins
• Your consistency
• Your strength
• Your courage to keep showing up

Where the Proud Tour Is Heading First:

• January: Florida & Southeast
• February: California, Las Vegas, Nevada, Arizona

Expect energy. Expect inspiration. Expect Burn Nation at its best.

As Devan says:

“Burn Boot Camp has always been about building belief. The Proud Tour celebrates what happens when people commit to themselves and are supported by a powerful community.”

Looking Ahead: Growing Our Burn Family in 2026

This year, Burn Boot Camp aims to open 100 new gyms — meaning more communities will experience the same culture of strength and support our Members helped create.

We’re also expanding partnerships with leaders across the wellness space to offer Members a more complete, holistic health experience — because your fitness journey deserves resources that care for your whole life, not just your workouts.

Thank You, Burn Nation

Everything we achieved in 2025 — every milestone, every award, every new location — is a direct reflection of the people on the floor showing up with grit and heart.

We’re proud of you. We believe in you. And we can’t wait to grow with you in 2026.

• Push-Ups: Increasing your reps each week tests your endurance, upper body strength, and mental resilience. 

• Weighted Split Squats: Slowly increasing your weight load each week builds strength, stability, and power in your legs and core. 

Each movement will be tested once per week in Camp, so you can track how far you’ve come and watch your effort pay off in real time.  
 
When you’re ready to push your limits even further, our Performance Challenge will be waiting. 
 
Cycle #1 Performance Challenge: Attack the Stack 

Ready for a true test of grit? Say hello to Attack the Stack, your official Burn Boot Camp Performance Challenge for this Training Cycle. The challenge features two conditioning exercises, Half Burpees and Pick-Ups, to test the endurance you’ve built throughout the cycle. Stack each set to see how many exercises you can complete within three minutes. 

Here’s how it works: 
• Start with Half Burpees and Pick-Ups for 5 reps each. 
• Then do 10 of each. 
• Then 15. 
• Then 20. 
 
You get the picture. Keep stacking reps as high as you can in the three minutes given. It’s a competition, but you’re playing both sides. That means every set is a victory. Every stack builds pride. Every attack is a wow-I-just-did-that moment you can share with other Members on the Floating Floor.  
 
Attack the Stack is all about momentum. Test your stack in Week 1 and then again in Week 4 to see how far you’ve come in a few short weeks. You vs. you—it’s an unstoppable matchup. 
 
Share the Burn: Friends Get 4 Weeks for $69 
As a Member, you know what makes Burn different. The community. The energy. The transformation. It’s too powerful to keep all to yourself.  
 
Invite your friends, family, coworkers, or anyone who wants to find their strength to get 4 weeks of Burn Boot Camp for $69. If you’re keeping track, yes. That means they could join you for the 4-week Training Cycle #1 for $69.  
 
Empower your favorite people to experience the same accountability and connection you’ve found here. Whether they’re just starting out or ready to level up, this is the perfect time to show them what’s possible. 
 
So, grab a friend and your water bottle. Let’s attack this cycle and stack those wins. 
 

This year, we set new goals and then surpassed them. 

From the delicious drop of Cookies and Cream and Caramel Macchiato Afterburn to the refreshing launches of Replenish Cherry Frost and Fruit Punch, our Burn Nutrition lineup had a glow-up that fueled thousands of Camps nationwide. 

We trained with intention, introducing Training Cycles and PR Weeks to challenge, measure, and celebrate progress like never before. 

We showed up BIG for causes that matter. Through our 2025 “Be Their Muscle” campaign, Burn Nation raised nearly $500,000 for the Muscular Dystrophy Association, including an unforgettable Camp at Energizer Park in St. Louis. That’s an impact beyond the Floating Floor. That’s heart and commitment in motion. 

We inspired confidence through our Proud Campaign, reaching millions with a message that celebrated strength, identity, and belonging. 

Burn On Demand grew stronger with powerful new categories: Motherhood Pregnancy Workouts, Menopause Education Series, and Nutrition Education Series, designed to meet Members exactly where they are in life. Wherever you are, we’re right there with you. 

Our podcast lit up the airwaves in Season 3 with incredible guests, including former NFL quarterback Nick Foles, NFL punter Pat O’Donnell, their powerhouse wives, Tori and Shelby, celebrity trainer Ron “Boss” Everline, and one of the most influential figures in fitness and mindset today, Jordan Syatt. These conversations moved minds, lifted spirits, and reminded us why we do what we do. 

Of course, Athlete Games brought the FIRE once again. And every push-up, burpee, and med ball slam was a reminder that our strength isn’t just physical, it’s collective. 

Burn Nation doesn’t just witness change; we create it. 

To our Members, Franchise Partners, Trainers, and Staff: your hustle, belief, and relentless energy are what make this movement unshakable. You show us every day that strength is a choice, and commitment is contagious. We couldn’t be more proud. 

Let’s carry this fire into 2026: stronger, bolder, and more united than ever. 

When you’re crushing Camp workouts and chasing progress, you need nutrition that works as hard as you do. Here are some of your questions, with answers from the Burn experts you trust. 

Q: Does it matter if I take creatine in the morning or at night? 

A: Nope! Morning, night, during nap time, whenever it works best for you. The key is just taking it daily. Consistency beats time of day, hands down.  

Q: Can I mix creatine and collagen into my coffee? Or is that not recommended? 

A: Collagen? Absolutely, stir it in and sip away. Creatine? Not the best match. High heat might affect its absorption, but if adding it to your coffee helps you remember to take it, consistency wins again. Showing up daily is way more effective than chasing perfection. 

Q: Of course, it is important to check with your doctor, but which nutrition products are usually pregnancy safe? 

A: Your doctor always gets the final say, but protein powders, especially whey, are usually okay and are a great way to boost intake. Just watch the caffeine dose in your Ignite pre-workout (the general guideline is under 200mg/day). As for creatine, there’s not enough research on its use during pregnancy, so definitely pause and consult before continuing. 

Q: Why would I want to drink Replenish over water? 

A: While water is essential for hydration, it doesn’t replace the electrolytes and micronutrients your body loses through intense training, like fitness classes, or sweat. Replenish provides a targeted blend of electrolytes, vitamins, and minerals designed to support optimal hydration, muscle function, and recovery. It tastes delicious, which helps you stay hydrated and train harder, recover faster, and perform at your best. 

Q: What are the benefits to taking Collagen? 

A: Collagen peptide supplementation helps maintain your skin’s elasticity and firmness, supports joint flexibility, promotes muscle growth, and enhances post-workout recovery. We recommend taking 10 grams of Collagen per day, which is our serving size, to see these benefits. 

At Burn Boot Camp, we don’t just train, we transform. And PR Week (Personal Record Week) is the ultimate celebration of your fitness journey, where progress outshines perfection. It’s a challenge issued to yourself. To show up. To push further. To see what happens when you give just a little more.

Each day is built around one of our signature movement patterns and training cycle exercises, giving you a chance to test your progress and track your strength in real time. Maybe it’s getting one more push-up than before. Maybe it’s adding five more pounds to your weighted squat. Maybe it’s finally conquering a soft box jump for the first time ever. Whatever it looks like for you, it’s your proof that change is happening, rep by rep.

PR Week, November 17^th – 22^nd, is all about focused effort, using the heaviest weight you can manage, for solid reps in these areas:

• Monday: Reverse Lunges x 8 Reps
  • Full Body Strength
• Tuesday: Weighted Squats x 12 Reps
  • Lower Body Strength
• Soft Box Jumps x Max Height
  • Bodyweight Conditioning
• 1-Arm Rows x 8 Reps/Arm
  • Upper Body Strength
• RDLs (Romanian Deadlifts) x 10 Reps
  • Back & Glutes
• Push-Ups x Max Reps
  • Metabolic Conditioning

This isn’t just about setting new records; it’s about unlocking the best version of yourself through one-on-one strength training in a high-energy group fitness environment. You’ll be surrounded by a supportive fitness community that celebrates your wins, big or small, and pushes you to get 1% better every day.

So, mark your calendar, fuel up, and bring that fire. PR Week is here, and it’s your time to discover the strongest version of you. Let’s find your next personal record, together.

The collaboration highlights how fitness can bring families together, build lasting habits, and create meaningful shared experiences—core values deeply rooted in both Burn Boot Camp and DAD SZN.

This partnership aims to redefine what it means to be strong—on the field, in the gym, and at home. As part of the collaboration, limited-edition Burn Boot Camp x DAD SZN hats will be released through exclusive drops throughout 2025 and 2026.

With the Foles and O’Donnell families leading the campaign, this collaboration celebrates the small, meaningful victories that happen when families support, move, and grow together.

From winning Super Bowl MVP and executing the legendary “Philly Special” to navigating life’s toughest challenges alongside his wife, Tori, and raising three children, Nick Foles understands the power of resilience, health, and togetherness.

“This partnership feels authentic to who we are,” said Foles. “Burn Boot Camp and DAD SZN share the same mission—to help people lead with purpose, prioritize health, and build connections that go beyond the gym. It’s about showing that strength starts at home and grows through community.”

Balancing life in the NFL while raising three children, Pat and Shelby O’Donnell share that same belief: fitness is stronger when shared with family.

“We love that this partnership represents something real,” said O’Donnell. “Both brands believe in showing up—for yourself, your family, and your community. Burn Boot Camp makes fitness accessible and meaningful, and that aligns perfectly with what we’re building at DAD SZN.”

Devan Kline, Co-Founder and Visionary of Burn Boot Camp, added:

“Burn Boot Camp has always stood for more than fitness — it’s about building stronger families and stronger communities,” said Kline. “Partnering with DAD SZN brings that mission to life in a powerful way. Nick, Pat, and their families represent the heart of what we believe in: showing up, working hard, and creating impact that lasts far beyond the gym. We want people to feel proud when they wear this collab — proud of who they are, who they’re becoming, and the community they belong to.”

Learn more about the partnership HERE.

About DAD SZN:
Founded by former NFL athletes Nick Foles and Pat O’Donnell, alongside their wives Tori and Shelby, DAD SZN is a lifestyle brand built on faith, family, and fitness. The brand’s mission is to inspire dads and families everywhere to show up, stay grounded, and make every season “Dad Season.”

At Burn Boot Camp, we’re always evolving, but some things are just too good not to bring back. That’s why we’re reintroducing three powerful Protocols to our weekly training schedule: Back & Glutes, Arms & Core Strength, and Full Body Strength & Conditioning. These workouts are some of the most requested in Burn Nation, and for good reason: they deliver results that you can feel in and out of Camp. 

Back & Glutes: Power, Posture, and Everyday Strength 

When we talk about building strength that supports you beyond the gym, your back and glutes are at the top of the list. Strong glutes don’t just shape your lower body; they protect your hips, support your spine, and power every step you take. A strong back improves posture by strengthening the posterior chain, reduces the risk of injury, and enhances functional movement for everything from lifting your kids to carrying groceries. 

Together, back and glutes strength training creates a powerhouse pairing. That’s why this Protocol is a fan favorite: it blends form and function, aesthetics and performance. Expect to lift heavy with our dumbbell workouts, target muscles that matter, and leave feeling not just stronger, but more capable. 

Arms & Core Strength: A Dynamic Duo  

Arms and core workouts go hand in hand because they complement each other perfectly. A strong core is the foundation of every movement, stabilizing your spine and connecting upper and lower body strength. Pair that with arm strength training, and you’ve got a workout that builds definition, balance, and everyday power. 

These sessions are more than just “arm day.” By combining deep core muscle exercises with arms, you’ll improve performance in every other workout while building strength that shows up in life, whether that’s playing catch with your kids, powering through push-ups, or feeling confident in your own skin. 

Full Body Strength & Conditioning: Strength Meets Endurance 

If you’ve ever wondered how to take your training to the next level, this is it. Full Body Strength & Conditioning blends heavy lifting for strength gains (think hypertrophy and progressive overload) with conditioning exercises and resistance training that challenge your heart, lungs, and mental toughness.  

This Protocol isn’t just about building muscle; it’s about building resilience. By transitioning directly from functional, strength-focused lifts into conditioning work, you’ll boost your VO2 max, burn calories, and optimize both strength and endurance in a single powerful session. It’s sweaty, it’s challenging, and it’s one of the most effective ways to build a body that’s strong and unstoppable. 

Why These Protocols Matter 

At Burn Boot Camp, our goal is more than just workouts; it’s training for life. These Protocols are back because they represent what Burn is all about: 

Smart, effective programming that balances strength and conditioning. 

Long-term results: improved posture, injury prevention, energy, and confidence. 

Workouts that challenge you physically and mentally, while building a strong foundation for everyday life. 

Your Next Rep Starts Here 

Whether you’re a Member of Burn Nation or just discovering Burn for the first time, there’s never been a better time to join. Back & Glutes, Arms & Core, and Full Body Strength & Conditioning are opportunities to challenge yourself, to push your limits, and prove to yourself what you’re capable of. 

We’re not just bringing these Protocols back; we’re bringing back your chance to level up, connect with your strength, and celebrate every rep. This is your time. Let’s go after it together.